A Guide to the Central Marketing Database for Automotive Distribution Groups
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The purpose of this Guide is to provide you with some important insights to successfully set up a central marketing database – an essential component in developing your business and enhancing the value of your business:
- A central database for a Multi-brand Distribution Group.
- The data-processing cycle.
- Methodology: Measure and improve.
- General Data Protection Regulation (GDPR).
- IMAWEB approach.